Jeanette B Hedström is a dynamic speaker, entrepreneur, and author with over two decades of experience in personal and professional transformation. Her journey into guiding others began at the age of 22, following a severe car accident that led to a near-death experience (NDE)—an event that profoundly reshaped her life and ignited her passion for empowerment and self-discovery.

Throughout her career, Jeanette has mastered the art of building businesses, developing strong teams, and shaping personal brands. Her approach centers on recognizing and leveraging individual strengths to create balance, unlock potential, and embrace growth. She challenges conventional thinking and confidently leads others beyond their comfort zones—into the space where true transformation happens.

Together with her husband, Johan Bergelin, Jeanette is a certified Firewalk Master and a member of the Global Firewalk Association. They have led over 100 firewalk events, bringing people together around the power of fire, courage, and connection. Fearless in her approach, Jeanette openly shares her insights, encouraging her audience to take what resonates and leave the rest behind.